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Unit 5.5
Grades 9-10

Jesse Owens, Berlin 1936, and the Propaganda of Excellence

The Wrong Lesson

The standard story of Jesse Owens at the 1936 Berlin Olympics goes like this: Owens, a Black American, won four gold medals in front of Adolf Hitler, embarrassing the Nazi regime and disproving their theory of Aryan supremacy. Hitler refused to shake his hand. America triumphed.

Almost none of this is the full story. And the full story is considerably more complicated — and more instructive.


What Actually Happened in Berlin

Jesse Owens did win four gold medals — in the 100 meters, 200 meters, long jump, and 4x100 relay. This was a genuinely extraordinary athletic achievement, and it was witnessed by 110,000 people in the Olympic stadium, many of them cheering for Owens enthusiastically.

Hitler did not shake Owens's hand — but he had already been told by the International Olympic Committee that he must either congratulate all gold medalists or none. He chose none, which meant he did not snub Owens specifically but rather stopped public congratulations for everyone.

The Aryan supremacy narrative was complicated but not destroyed: Germany won the most medals of any nation at the 1936 Olympics. Nazi propaganda was more than capable of absorbing four American gold medals.

And the American response to Owens was not triumphant. President Franklin D. Roosevelt never sent Owens a telegram, never invited him to the White House, and never publicly acknowledged his achievement. When Owens returned to New York for a ticker-tape parade in his honor, he was required to enter the reception at the Waldorf-Astoria through the back entrance.

Owens later said: "Hitler didn't snub me — it was FDR who snubbed me. The president didn't even send me a telegram."


The Utility of Black Excellence

Owens's experience in Berlin establishes a pattern that repeats throughout this unit: Black athletic excellence is claimed by America when it is useful for American propaganda purposes, and ignored when it is not.

In 1936, Owens's victories were useful for countering Nazi claims of racial hierarchy — so long as those claims were being made by an enemy. The same racial hierarchy existed in the United States, enforced by Jim Crow law and custom. Owens won gold in Berlin and returned to a country where he could not eat at most lunch counters, vote without fear of violence, or stay in most hotels.

This instrumentalization of Black athletic achievement — using Black excellence to make claims about American democracy while denying Black people the substance of that democracy — is the central tension of this unit. It does not disappear with Jim Crow. It continues in every era.


Luz Long and the Human Moment

The truest story from the 1936 Olympics is less well known than the myth.

In the long jump qualification round, Owens was in danger of fouling out. A German athlete named Luz Long — blond, blue-eyed, exactly what Nazi propaganda called for — approached Owens, introduced himself, and advised him on how to adjust his approach to avoid fouling. Owens took the advice, qualified, and went on to win gold.

Long finished second. After the final jump, Long was the first person to congratulate Owens — walking arm in arm with him past Hitler's box.

Long was later killed on the Italian front in World War II. Owens carried on a correspondence with Long's family for the rest of his life.

Owens said of Long: "You could melt down all the medals and cups I have and they wouldn't be a plating on the 24-karat friendship I felt for Luz Long."

The human relationship that crossed the propaganda of both nations — American racial hierarchy and German racial supremacy — was the truest thing in Berlin in 1936. It does not resolve the political analysis. But it insists on complexity.


After Berlin: The Aftermath of Excellence

Owens returned to the United States to find that his gold medals did not open doors. He was dropped by the Amateur Athletic Union for refusing to continue competing in Europe after the Olympics. He spent years in financial difficulty, racing against horses and motorcycles at exhibitions to earn money.

He was eventually rehabilitated as an American symbol — given the Presidential Medal of Freedom by Gerald Ford in 1976, forty years after Berlin. By then he had spent decades as a corporate spokesperson and goodwill ambassador, performing the role of grateful American hero.

The gap between Berlin 1936 and the Medal of Freedom 1976 is a forty-year lesson in what America does with Black excellence after it has served its purpose.

Media Gallery

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Jesse Owens at the Berlin 1936 Olympics.

via The Olympic Games (Official)

Primary Source Excerpt

"It was all right with me. I didn't go to Berlin to shake hands with Hitler anyway. I went there to run — and I ran." — Jesse Owens, responding to questions about the Hitler handshake myth. Owens repeatedly tried to correct the record and redirect attention to what actually happened — his treatment by his own government. The myth was more useful to American propaganda than the truth, so the myth persisted.

Sources & Further Reading

Citations

  1. William J. Baker, Jesse Owens: An American Life (1986)
  2. Jeremy Schaap, Triumph: The Untold Story of Jesse Owens and Hitler's Olympics (2007)
  3. David Clay Large, Nazi Games: The Olympics of 1936 (2007)
  4. Grantland Rice, The Tumult and the Shouting (1954)